Hasbro and Disney Renew Toy Deal

by Ray Keating

News

DisneyBizJournal.com

February 21, 2020

Today, Hasbro, Inc. and The Walt Disney Company extended their toy deal on major Disney projects like Marvel and Star Wars.

The agreement includes Marvel’s universe of more than 8,000 characters, and toys and games in Star Wars vehicles like The Clone Wars and The Mandalorian, including The Child, or “Baby Yoda.”

Source: Shop.Hasbro.com

The deal covers entertainment released during the agreement, including properties from Disney+.

The current agreement began in 2013 and was scheduled to end in 2020. As for when the new extended agreement expires, that has not been announced.

Brian Goldner, Hasbro's Chairman and CEO, said: “We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises. Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of The Disney Planner 2020: The TO DO List Solution and the Pastor Stephen Grant novels. He can be contacted at  raykeating@keatingreports.com.