by Ray Keating
News
DisneyBizJournal.com
March 24, 2020
The Walt Disney Company began rolling out its Disney+ streaming service in Europe today. Disney+ was launched in seven countries – the UK, Ireland, Germany, Italy, Spain, Austria and Switzerland.
France originally was scheduled to be part of the March 24 launch, but at the request of the French government, Disney+ will debut in that country on April 7.
In addition, Disney+ launched today in Europe at a lower bandwidth. In a statement, the company said: “In light of concerns regarding the current ability of certain broadband infrastructure to handle the anticipated consumer demand for Disney+, the service will now feature a lower overall bandwidth utilization by at least 25 percent.”
Kevin Mayer, Chairman of Walt Disney Direct-to-Consumer & International, said, “Launching in seven markets simultaneously marks a new milestone for Disney+. As the streaming home for Disney, Marvel, Pixar, Star Wars and National Geographic, Disney+ delivers high-quality, optimistic storytelling that fans expect from our brands, now available broadly, conveniently and permanently on Disney+. We humbly hope that this service can bring some much-needed moments of respite for families during these difficult times.”
Disney also noted that additional markets in Western Europe will launch this summer, including Belgium, the Nordics and Portugal.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of The Disney Planner 2020: The TO DO List Solution and the Pastor Stephen Grant novels. He can be contacted at raykeating@keatingreports.com.
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