Magic Key Program to Replace Annual Passes at Disneyland

 by Beth Keating

News

DisneyBizJournal.com

August 4, 2021

 

Disney is introducing a new annual pass replacement program called the “Magic Key Program,” and beginning August 25, Disneyland fans can start taking advantage of the new program at the California parks.

In making Tuesday’s announcement on the Disney Parks Blog, Michael Ramirez, Public Relations Director at Disneyland Resort, said, “We are pleased to introduce the Magic Key program, a new, guest-centric offering that will deliver choice, flexibility and value for park admission, special access to unique experiences, valuable saving opportunities and so much more. There will be four options of Magic Key passes, to provide our guests and their families with choices that fit various needs and lifestyle preferences for how they wish to visit the Disneyland Resort.”

 

The Magic Key pass allows guests to:

• Make theme park reservations for ongoing visits
• Hold more than one theme park reservation at a time for different dates
• Save up to 15% on select dining
• Save up to 20% on select merchandise
• Enjoy special offerings just for Magic Key holders

 

There are four different levels of Magic Key passes available, with differing block out dates (see Disneyland’s website for specific dates.) Magic Key holders will also be treated to unique benefits, such as dedicated dining experiences, custom menu items at the Magic Key terrace, and special offerings at festivals.  Guests who join the program in the first 66 days (representing Disneyland’s 66^th anniversary) and become charter members will also receive a limited time welcome package.

 

The four Magic Key levels include:

 

Dream Key ($1,399)

• Reservation-based admission to one or both theme parks every day of the year.
• Hold up to 6 theme park reservations at a time for different dates
• Up to 20% off select merchandise
• Up to 15% off select dining
• Standard theme park parking included (excluding block out days)

 

Believe Key ($949)

• Reservation-based admission to one or both theme parks most days of the year.
• Hold up to 6 theme park reservations at a time
• 10% off select merchandise
• 10% off select dining
• 50% off standard theme park parking (excluding block out days, and available for purchase at Mickey & Friends Parking Structure, Pixar Pals Parking Structure and the Toy Story Parking Area)

 

Enchant Key ($649)

• Reservation-based admission to one or both theme parks select days of the year.
• Hold up to 4 theme park reservations at a time
• 10% off select merchandise
• 10% off select dining

 

Imagine Key ($399; Only available for Southern California Residents living in zip codes 90000 to 93599)

• Reservation-based admission to one or both theme parks select days of the year.
• Hold up to 2 theme park reservations at a time
• 10% off select merchandise
• 10% off select dining

 

Monthly payment plans will be available for California guests (with a down payment). Head to the Disneyland website for all the specifics on the new program, including a calendar of the block out dates.

 

And in case you are a Disney World guest on the East Coast eagerly awaiting your turn to plunk down the big bucks for your chance at membership, the Disney Parks Blog offers, “For those wondering about Walt Disney World Annual Passes, new pass sales will become available in time for the start of the 50^th anniversary celebration! Walt Disney World Resort will be sharing additional information and details later this month, so be sure to stay tuned to DisneyWorld.com and the Disney Parks Blog.”

 

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Beth Keating is a regular contributor to DisneyBizJournal.

 

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