by Ray Keating
News/Analysis
DisneyBizJournal.com
October 15, 2022
The ad-supported options in the streaming “wars” are about to expand, with Netflix adding an ad-supported tier on November 3 – a month before the Disney+ ad-supported service comes on line.
Netflix will charge $6.99 per month. That will be a dollar less per month than what Disney+ will charge for its ad-supported streaming option.
Netflix reported that ads will be 15-30 seconds in length, and will run before and during programs. There will be an average of 4-5 minutes of ads per hour. As for advertisers, they will be able to target audiences by country and by genre (such as action, sci-fi, drama, etc.), while also making sure that ads do not run during content that do not align with their brand.
The price of Disney+ without ads also will increase by one dollar per month to $10.99 in early December. That compares to Netflix’s $9.99 for its basic non-ad option.
Other major streaming services that offer ad-supported options are Paramount+ ($4.99 per month with ads and $9.99 without), Peacock ($4.99 per month with ads and $9.99 without), HBO Max ($9.99 per month with ads and $14.99 without), and Disney’s Hulu ($7.99 per month with ads and $14.99 without). The monthly cost of ESPN+ was increased by a dollar in August, and Hulu also by $1 early this week.
The Disney bundle – Disney+, ESPN+ and Hulu (ad supported) – currently costs $13.99 per month, and will rise to $14.99 in December.
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Ray Keating is the editor, publisher and economist for DisneyBizJournal.com; and author of the Pastor Stephen Grant thrillers and mysteries, and the Alliance of Saint Michael novels; and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.
The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?
Ray Keating is the author of the Pastor Stephen Grant thrillers and mysteries. Pre-Order Persecution: A Pastor Stephen Grant Novel. Keating says, “I think Persecution might be the most action-packed of any of the Pastor Stephen Grant books so far.”
Signed books at https://raykeatingonline.com/products/persecution
Kindle edition at https://www.amazon.com/dp/B0BHHJNNB4
Two great ways to order Cathedral: An Alliance of Saint Michael Novel, which is the first in the Alliance of Saint Michael series. Signed paperbacks here and the Kindle edition here.
Two great ways to order Ray Keating’s new nonfiction book – The Weekly Economist: 52 Quick Reads to Help You Think Like an Economist. Signed paperbacks here, and paperbacks, hardcovers and Kindle editions here.
Also, check out Ray’s podcasts – the Daily Dose of Disney, Free Enterprise in Three Minutes, and the PRESS CLUB C Podcast.
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