Welcome to DisneyBizJournal.com - News, Analysis and Reviews of the Disney Entertainment Business!

Brought to fans, investors, entrepreneurs, executives, teachers, professors, and students by columnist, economist, novelist, reviewer, podcaster, business reporter and speaker Ray Keating

Sunday, April 18, 2021

Walt Disney on Rapid Change

Daily Dose of Disney with Ray Keating – Episode #12: Walt Disney on Change Coming Fast – Ray Keating agrees with Walt Disney on change coming rapidly in the creative and business worlds.


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Saturday, April 17, 2021

Chief Bogo and Beyond Insipid Dreams

Daily Dose of Disney with Ray Keating – Episode #11: About Those Insipid Dreams Magically Coming True – Ray Keating s thinks Chief Bogo from “Zootopia” might have nailed it on magic and dreams.


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.


Disney on How NOT To Do Diversity

 by Ray Keating

Commentary

DisneyBizJournal.com

April 17, 2021

 

The statement kind of hits like a cold bucket of water over the head: “I will tell you for the first time we received some incredibly well-written scripts that did not satisfy our standards in terms of inclusion, and we passed on them.”

 

As noted by the Hollywood Reporter, Walt Disney Television chairman of entertainment Dana Walden made this declaration recently during a panel discussion. And it’s the direct result of a set of inclusion standards – i.e., actual percentage breakdowns of “groups” populating on-screen presentation, creative teams and behind the scenes – set up in the fall 2020 by ABC/Disney.



Before pondering possible implications, and given the political powder-keg that such declarations can ignite, there are a few quick things that need saying. First, there are those on the Right who mistakenly believe that racism and prejudice simply don’t exist. Second, many on the Left see racism and prejudice everywhere, and believe that racism is as bad as it has ever been in this country. Disagreements in this area often rank as the most strident and ugly in our public life, and feed an increasing tribalism – that is, I have my group, you have yours, and we are not together in any true sense. So much for the U.S. motto of E Pluribus Unum. The reality is that racism and prejudice very much exist, much work still needs to be done in healing our divisions, but also so very much already has been accomplished. Anyone who cannot see all of this is ignoring history for the sake of playing divisive politics.

 

As for actions being taken, private companies are free to choose to implement whatever policies they see fit to expand diversity. At the same time, that doesn’t mean that such policies should not be examined and subject to criticism.

 

Diversity as an objective for a business is not new and can be beneficial, such as by bringing various viewpoints and perspectives to decision-making. When done thoughtfully and constructively, it can send positive messages beyond the firm as well. 

 

At its best, corporate efforts to improve diversity and inclusion mean opening more doors, and expanding the number of chairs at the table. The point is that business is not a zero-sum game. The right decisions mean growth and expanding opportunities, hopefully, for all.

 

But that is not the message behind Walden’s comment. That drips of zero-sum, us-vs.-them thinking, with diversity and inclusion efforts resulting in the exclusion of certain people. How tragically ironic.

 

It also clearly points to politics trumping quality. Disney is a storytelling company in the storytelling business, and that is perhaps why this statement, while not surprising in parts of the business world today, is shocking and dismaying. Disney should be welcoming to all who tell good stories. That would seem to be one of the tenets upon which Walt Disney built the company. It’s not, or should not be, a case of either diversity or quality. Why not both?

 

Indeed, creators should be most distressed by such declarations, along with formulas as to who effectively can and cannot create with the company. As a storyteller myself (a novelist), I create the best material I can, and work with others to bring those stories to the public. My hope is the same for other creators. 

 

What’s nice is that technology makes statements like this from Walden, and percentage breakdowns on the “groups” that Disney will and will not work with, largely irrelevant. Technology has empowered writers and filmmakers like never before. Creators can create, and gain direct access to consumers like never before. That’s exciting for all creators, including those who have suffered due to racism and prejudice, and those who fail to align with leftist dictates from certain companies. Perhaps there is an opportunity for creators to truly unite.

 

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Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the  Pastor Stephen Grant novels and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.

 

The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?

 

Keating has two new books out. Vatican Shadows: A Pastor Stephen Grant Novel is the 13ththriller/mystery in the Pastor Stephen Grant series. Get the paperback or Kindle edition at Amazon, or signed books at www.raykeatingonline.comPast Lives: A Pastor Stephen Grant Short Story is the 14th book in the series. Get the paperback or Kindle edition at Amazon, or signed book at www.raykeatingonline.com. And pre-order the 15th book in the series What’s Lost? A Pastor Stephen Grant Short Story.

 

Also, check out Ray’s podcasts – the Daily Dose of DisneyFree Enterprise in Three Minutes, and the PRESS CLUB C Podcast.

 

You also can order his book Behind Enemy Lines: Conservative Communiques from Left-Wing New York  from Amazon or signed books  at RayKeatingOnline.com. His other recent nonfiction book is Free Trade Rocks! 10 Points on International Trade Everyone Should Know

 

Please support the efforts of DisneyBizJournal.com to bring news, analysis and commentary on Disney to readers such as yourself. Make a contribution right here via PayPal. Thanks!

Friday, April 16, 2021

On Walt Disney's Legacy

Daily Dose of Disney with Ray Keating – Episode #10: Walt Disney’s Enduring Legacy – Ray Keating likes what Chris Lucas, author of Top Disney, has to say about Walt Disney’s benevolent empire.


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.


Thursday, April 15, 2021

Disney on How To Do Retail

 by Ray Keating

Analysis

DisneyBizJournal.com

April 15, 2021

 

Brick-and-mortar retail faces big challenges. That’s not news. It’s simply reality. The question is: How to make in-person retail viable in an era of ever-expanding e-commerce? And dare I ask: What about actually growing brick-and-mortar businesses?

 

For many experts, analysts, entrepreneurs and CEOs, part of the answer lies with turning a trip to the store into an “experience” for consumers.



The Walt Disney Company buys into this line of thinking. While beefing up its ShopDisney.com efforts, the company announced in early March of this year that it would be closing 20 percent of its brick-and-mortar stores this year. 

 

Is that surprising? No. Visiting Disney Stores has been anything but an “experience” in recent times – often feeling more like stopping in at a KB Toys store that happens to be filled with only Disney products. And that’s not a good thing. KB went out of business in 2009.

 

However, that most certainly doesn’t mean that Disney is stepping back from brick-and-mortar shopping. Just stop at Disney Springs at Walt Disney World to see retail done right.

 

This place truly is an experience, as Disney Springs is populated by unique and interesting stores, and a wide array of eating and drinking establishments. Among my shopping favorites are the World of Disney, both the Star Wars Galactic Outpost and the Star Wars Trading Post, Ron Jon Surf Shop, Chapel Hats, and the Marketplace Co-Op.



As for food and beverages, count me in at The BOATHOUSE (including The BOATHOUSE Boutique), Jock Lindsey’s Hangar Bar, D-Luxe Burger, The Polite Pig, Amorette’s Patisserie, and Chicken Guy! And yes, there are more establishments that look appealing but I have not sampled … yet. 

 

For good measure, there’s live entertainment sprinkled throughout. I caught some nice outdoor jazz music on a recent visit. And I have yet to ride Aerophile – The World Leader in Balloon Flight or the Vintage Amphicar at The BOATHOUSE. But each is on the list.



And then there is the matter of theming, or the retail environment, with Disney Springs taking inspiration from various locales in Florida, with water and walking bridges abounding. 

 

And of course, there are plenty of unique, exciting shopping experiences spread throughout Disney’s theme parks. Most recently, Disney announced that the new Creations Shop will be opening at EPCOT this summer. Note how the store was described:

 

“Our goal is for Creations Shop to be more than a place to pick up a memento of your time at EPCOT – we want your every moment with us to be an experience worthy of the park’s vision and tradition. The products you’ll find here will extend Disney storytelling and allow you to bring that experience home with you, all while encouraging you to explore your own expressiveness and creativity.”

 

There’s that word “experience” … twice.

 

Some will respond: “Yeah, that’s great. That’s Walt Disney World. Most other stores are not located in or near a major theme park.” 

 

True. But the lifeblood of brick-and-mortar retail is being sucked away. It’s a crisis that requires a reinvention of retail. To understate matters, a clean, shiny mall is not enough. That means making investments to present unique products store by store, but also transforming entire shopping centers and malls into entertainment experiences. Here’s another case where what Disney has accomplished in places like Disney Springs and inside the parks themselves can provide lessons to entrepreneurs, businesses and investors across the retail universe.

 

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Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the  Pastor Stephen Grant novels and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.

 

The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?

 

Keating has two new books out. Vatican Shadows: A Pastor Stephen Grant Novel is the 13ththriller/mystery in the Pastor Stephen Grant series. Get the paperback or Kindle edition at Amazon, or signed books at www.raykeatingonline.comPast Lives: A Pastor Stephen Grant Short Story is the 14th book in the series. Get the paperback or Kindle edition at Amazon, or signed book at www.raykeatingonline.com. And pre-order the 15th book in the series What’s Lost? A Pastor Stephen Grant Short Story.

 

Also, check out Ray’s podcasts – the Daily Dose of DisneyFree Enterprise in Three Minutes, and the PRESS CLUB C Podcast.

 

You also can order his book Behind Enemy Lines: Conservative Communiques from Left-Wing New York  from Amazon or signed books  at RayKeatingOnline.com. His other recent nonfiction book is Free Trade Rocks! 10 Points on International Trade Everyone Should Know

 

Please support the efforts of DisneyBizJournal.com to bring news, analysis and commentary on Disney to readers such as yourself. Make a contribution right here via PayPal. Thanks!

 

No Pessimists at Disney?

 Daily Dose of Disney with Ray Keating – Episode #9: Pessimists at Disney? No! – Ray Keating agrees with former Disney CEO Bob Iger on a key problem with pessimists.


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Wednesday, April 14, 2021

Star Wars George Lucas on Secret of the Move Biz

Daily Dose of Disney with Ray Keating – Episode #8: George Lucas on the Secret of the Movie Business – Ray Keating sees wisdom for the movie business and beyond from Star Wars creator George Lucas. 


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Tuesday, April 13, 2021

Bit of Wisdom from the Emperor in "Mulan"

Daily Dose of Disney with Ray Keating – Episode #7: One Person Can Make the Difference – Ray Keating considers and agrees with the Emperor from “Mulan.”


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Monday, April 12, 2021

Theme Park Experts To Headline First Ever “Parks Con”

 by Beth Keating

News

DisneyBizJournal.com

April 12, 2021

 

Have you ever dreamed of grabbing a snack with your favorite theme park vloggers and writers, and just immersing yourself in discussions about your most-loved theme park sights and sounds?  This may be your chance. Round up your family, make yourself comfy on the couch, and unwrap a few Mickey Bars or make a faux Dole Whip, and enjoy listening to the men and women who take theme park fandom to new heights.



More than three dozen top theme park experts will be getting together virtually at the very first “Parks Con” from April 26-April 28, 2021, in what is being billed as “the world’s largest virtual gathering of parks fans, like you.” The event will uncover fun behind-the-scenes stories, share hidden secrets of the parks, delve into the best ride strategies, and help you with planning for your next theme park vacation, including figuring out how to find the best food and drinks.  

 

The three day event will begin at 10 AM (Pacific time) each day, and offer a different panel each day of ten or more of “your favorite theme park experts, superfans, and legendary designers.” Each panelist’s presentation will remain up for 24 hours for viewers to enjoy.  

 

“Parks Con ‘21” is free to watch live, but you can also purchase an all-access pass that will give you advance access to the site; lifetime access on a special membership site so you can watch the presentations whenever you’d like; a limited edition Parks Con ’21 t-shirt; a Parks Con SWAG Pack full of goodies including pins, stickers, and lanyards; and more. An early bird, discounted price of $147 is available until the start of Parks Con, with the price going up to $177 during the event, and a $197 price tag to register after the event has aired.  For a special add-on to the all-access pass, you can also grab the $27 PDF file of all the notes, tips and tricks from 15+ hours of presentations so you don’t have to scramble to take notes of your own as you are listening.

 

Kicking off the event will be Disney Legend Tony Baxter, and the three days of panels will be broken up into “Florida Parks” on Monday, “California Parks” on Tuesday, and “International Parks” on Wednesday.  Other experts appearing at Parks Con include Lou Mongello of WDW Radio; Stephanie and Danny Shuster of WDW Magazine; Robert Niles from Theme Park Insider; and Matt Roseboom of Attractions Magazine, among the more than three dozen panelists. The event will be hosted by Jason Klein, the host of Magical Masterclass.

 

For more information about the event, a complete list of the speakers, and to sign up for your free ticket, go to ParksCon21.com.  You can also purchase the all-access pass at the site. Early registrants will get advance emails with fun sneak peeks and contests to help build excitement for the first ever Parks Con as it gets closer.

 

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Beth Keating is a regular contributor to DisneyBizJournal.

 

Please support the efforts of DisneyBizJournal.com to bring news, analysis and commentary on Disney to readers such as yourself. Make a contribution right here via PayPal. Thanks!

 

Walt Disney on Respect

 Daily Dose of Disney with Ray Keating – Episode #6: Walt Disney on Respect  – Ray Keating reflects on a quote about respecting employees and customers from Walt Disney.


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Sunday, April 11, 2021

Cleanliness at Disney

Daily Dose of Disney with Ray Keating – Episode #5: Cleanliness at Disney – Ray Keating considers a quote about Disney and McDonald’s in the management classic “In Search of Excellence.”


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Saturday, April 10, 2021

Jon Favreau on Art and Commerce

Daily Dose of Disney with Ray Keating – Episode #4: Jon Favreau on Art and Commerce – Ray Keating considers a quote from director Jon Favreau on balancing art and commerce.


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Friday, April 9, 2021

An Indiana Jones Tease from Disney

 by Ray Keating

News/Commentary

DisneyBizJournal.com

April 9, 2021

 

When I say that I’m a big Indiana Jones fan, I mean BIG. Indeed, one of my favorite purchases while in Disney World in recent years was an Indiana Jones shoulder-strap case that has become my favorite computer/book-writing attaché.


Source: Official Indiana Jones Facebook Page

So, yes, I’m jazzed to see that Disney, via assorted social media, just teased the next Indiana Jones movie. Disney said, “A new Indiana Jones adventure begins July 29, 2022. Phoebe Waller-Bridge joins the cast alongside Harrison Ford in the fifth installment of the iconic franchise. The inimitable John Williams will also return to score the film.”



Count me in! By the way, I’m a firm believer that the first three Indiana Jones movies – Raiders of the Lost ArkIndiana Jones and the Temple of Doom, and Indiana Jones and the Last Crusade – make for the best trilogy in Hollywood history, and the fourth film – Indiana Jones and the Kingdom of the Crystal Skull – was not as bad as most proclaim. In fact, it was a “pretty good” movie that, with some solid editing, could have been “very good.” 

 

So, here’s to the return of Indy in July 2022, and to hoping that Indiana Jones 5 makes for a strong entry in the Indiana Jones movie franchise.

 

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Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the  Pastor Stephen Grant novels and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.

 

The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?

 

Keating has two new books out. Vatican Shadows: A Pastor Stephen Grant Novel is the 13ththriller/mystery in the Pastor Stephen Grant series. Get the paperback or Kindle edition at Amazon, or signed books at www.raykeatingonline.comPast Lives: A Pastor Stephen Grant Short Story is the 14th book in the series. Get the paperback or Kindle edition at Amazon, or signed book at www.raykeatingonline.com

 

You also can order his book Behind Enemy Lines: Conservative Communiques from Left-Wing New York  from Amazon or signed books  at RayKeatingOnline.com. His other recent nonfiction book is Free Trade Rocks! 10 Points on International Trade Everyone Should Know

 

Please support the efforts of DisneyBizJournal.com to bring news, analysis and commentary on Disney to readers such as yourself. Make a contribution right here via PayPal. Thanks!

 

Always Listen to Edna Mode!

 Daily Dose of Disney with Ray Keating – Episode #3: Always Listen to Edna Mode! – Ray Keating teases a lesson or two from a simple quote by Edna Mode in “The Incredibles.” 


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Thursday, April 8, 2021

Mears Transportation Announces Replacement For Disney’s Magical Express

 by Beth Keating

News

DisneyBizJournal.com

April 8, 2021

 

Disney guests have known for some time now that the previously free perk known as “Magical Express,” included in their on-site hotel reservations, would be disappearing at the end of this year. It caused quite the conundrum for some families as they tried to figure out how they would make it from Orlando International Airport to their Disney hotel.

 

Disney’s Magical Express was a free shuttle service provided by Disney for their onsite guests. In advance of guest’s arrival, Disney would send special luggage tags that would identify the guest’s hotel, and guests could check their luggage at their home airport, and not touch it again until they arrived in their Disney hotel room.  Cast members would handle the bags for you at each step along the way, pulling your luggage off your flight, sorting it, and loading it onto trucks to the hotels before magically making the suitcases appear in your room several hours later. 



Parents with families in tow found the service especially helpful, as they could get right off their plane and onto the hotel shuttle without stopping at baggage claim to wrangle luggage, kids, car seats and strollers along the way. You didn’t even need to be in your room for the suitcases to be delivered. You could be starting your fun in the parks while cast members handled the heavy lifting!

 

While the shuttles were Disney branded with happy Disney characters painted on the side of the bus, and Disney programming and music playing on the overhead monitors along your journey, the buses were actually contracted with Mears Transportation for the Magical Express.  It has been rumored since Disney announced they were abandoning the Magical Express that Mears would step in to fill the void. (The Brightline trains slated to take guests from Orlando airport to a Disney Springs station won’t be operational for years yet – perhaps not until 2026.)

 

Mears has announced that they will be offering a new shuttle service, called “Mears Connect” beginning January 2022, when Disney’s program ends. Mears says they will be offering “the same reliable, safe, express service” that Disney guests have already relied on in connecting the airport and the Disney Resort area.

 

Mears will begin accepting reservations for the new service in May 2021 for service at the start of the new year. Prices have not yet been released, but guests can sign up for advance notification of the reservation service at the Mears Connect site.  You can also call (407) 422-4561 for additional information. 

 

Mears has been in business since 1939, and provides more than just shuttle buses in dozens of cities throughout the United States. They also offer taxi services, transportation to cruise locations, and bus charters, along with private town car, limo, and luxury transportation services.

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Beth Keating is a regular contributor to DisneyBizJournal.

 

Please support the efforts of DisneyBizJournal.com to bring news, analysis and commentary on Disney to readers such as yourself. Make a contribution right here via PayPal. Thanks!

 

Daily Dose of Disney with Ray Keating – Episode #2: On Walt Disney and Change

Episode #2: On Walt Disney and Change – Ray Keating reflects on a quote from Ryan Kavanaugh, film producer and financier, about Walt Disney adapting to and creating change.



The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Wednesday, April 7, 2021

Smile for the Camera! Disney Amends Face Mask Policy for Photos

 by Beth Keating

News

DisneyBizJournal.com

April 7, 2021

 

There are going to be a lot of happy brides, honeymooners, and first-time Disney World guests after April 8.  That’s when Disney World’s amended mask policy goes into effect.

 

Until now, Disney guests had to keep their masks on for all their photos in Disney World. This week, Disney will relax that policy slightly by allowing guests to temporarily remove masks while actively taking outdoor photos. Masks must remain on for ride photos and all indoor photos.



Face coverings/masks are required for theme park entry for all guests ages 2 and over, including guests who have received their COVID-19 vaccines.

 

Disney advises, “Please bring your own face coverings and wear them at all times, except when dining or swimming. You may temporarily remove your face covering while actively eating, drinking or taking an outdoor photo, but you must be stationary and maintain appropriate physical distancing during this time.”

 

Disney’s specific requirements for face masks may be found on their “Know Before You Go” page. The new “outdoor masks provision” takes effect April 8, 2021.

 

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Beth Keating is a regular contributor to DisneyBizJournal.

 

Please support the efforts of DisneyBizJournal.com to bring news, analysis and commentary on Disney to readers such as yourself. Make a contribution right here via PayPal. Thanks!

 

PREMIER EPISODE! "Daily Dose of Disney with Ray Keating" Podcast Launches

Episode #1: Walt Disney on Being a Realistic Optimist – In the first episode of the “Daily Dose of Disney” podcast, Ray Keating reflects upon a quote about optimism and realism from Walt Disney.  


The “Daily Dose of Disney with Ray Keating” podcast serves up a Disney or Disney-related quote each day, with DisneyBizJournal’s Ray Keating offering brief, additional thoughts on how each dose ties in to life, career, business, entrepreneurship, creativity, storytelling, work, or just plain fun.

Tuesday, April 6, 2021

Ticket Sale Dates Announced for Disneyland and Disney California Adventure

 by Beth Keating

News

DisneyBizJournal.com

April 6, 2021

 

Disney fans – at least the ones in California – start your engines!  Disney has released the dates for ticket sales for Disneyland and Disney California Adventure.  Theme park ticket sales will resume on April 15 at 8 AM Pacific Time.

 

At this stage, California state guidelines still limit attendance to California residents only.  The parks are scheduled to reopen on April 30.



In addition to valid theme park admission tickets, park guests must also make mandatory theme park reservations.  Advanced online reservations will open on April 12, no earlier than 8 AM Pacific Time, for visitors with previously purchased tickets. Other guests may begin making park reservations after they purchase tickets, beginning April 15.  Guests with multi-day tickets must make a park reservation for each date of their visit.

 

Guests must also abide by mask and social distancing guidelines to enter the parks.

 

Park Hopping will be available when the parks reopen. According to Disney, “Guests who purchase or have a Park Hopper ticket and an appropriate park reservation may visit the second park on the same day beginning at 1 PM. Please check the Park Hours calendar and the Disneyland app for the most up-to-date Park Hopper hours, as they could start earlier at a later date, depending on the day and park. Guests with Park Hopper tickets must make a park reservation for the first park they plan to visit AND enter that first park prior to visiting the other park. At this time, a park reservation is not required after the first park, however, reservation requirements are subject to change. Please note that the ability to visit the other park will be subject to that park’s capacity limitations.”

 

FASTPASS, Disney MaxPass services, Magic Morning and Extra Magic Hour offerings are suspended at the current time as Disney manages the State’s theme park/COVID reopening guidelines and attendance capacities.

 

For detailed and up-to-the-minute instructions, check the Disneyland website.

 

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Beth Keating is a regular contributor to DisneyBizJournal.

 

Please support the efforts of DisneyBizJournal.com to bring news, analysis and commentary on Disney to readers such as yourself. Make a contribution right here via PayPal. Thanks!

 

Monday, April 5, 2021

Cost of Walt Disney World: 1971 vs. 2021

 by Ray Keating

Analysis

DisneyBizJournal.com

April 5, 2021

 

Is it more expensive or cheaper to enjoy a day at Walt Disney World today versus when the theme park opened 50 years ago?

 

Come on, the answer is obvious. Right? It’s gotten a heck of a lot more expensive. Well, yes. However, that “yes” must include a couple of big “buts.”



The Orlando Sentinel on March 31 offered a handy rundown on prices at Walt Disney World when it opened in 1971.

 

Currently, one-day tickets at Magic Kingdom, Hollywood Studios, Epcot and Animal Kingdom start at $109 for ages 10 and older, with prices varying by day. That price, of course, effectively includes everything happening in the park except for your food and merch purchases.

 

The Sentinel noted that in 1971, the price of admission was $3.50 for an adult ($1 for a child), with additional costs for rides. There was a package deal that covered admission and seven rides, which came in at $4.75. Ride packages could be purchased – A-tickets up to E-tickets – covering smaller rides to the biggies, with prices ranging from 10 cents to 90 cents.

 

Let’s assume that when I showed up in 1971, the full experience was desired, so I bought the admission-seven-ride ticket, plus one of each of the A-E ride tickets. That means I was shelling out $7.25. That’s a lot cheaper compared to at least $109.

 

Well, hold on, the dollar is worth much less today than it was in 1971 given the toll inflation has taken over the last 50 years. After adjusting for inflation, it turns out that $7.25 in 1971 is the equivalent to $47 today. 

 

By the way, additional tickets for rides were eliminated and Walt Disney World moved to all-attractions admission pricing, set at $15 when EPCOT opened in 1982. That’s equal to $41 today.

 

So, even after accounting for inflation, visiting a Disney World park is still more expensive today than in 1971 or 1982. Yes, but then we have to consider the value question.

 

It’s not a stretch to say that a visit to a Walt Disney World theme park today offers more value to guests than 40 or 50 years ago. Has that value more than doubled? That’s a decision each consumer has to make. As for me, I don’t think it’s even close. A day at Walt Disney World generates multiple times the value today versus 1971 or 1982. In terms of what I’m actually getting for my money, I would argue that a day at Disney World today is a far better value than it was in 1971 or 1982. (By the way, I understand that this doesn’t include other costs such as hotel rooms, parking etc., but we’re just comparing park costs right now.)

 

At the same time, of course, that doesn’t mean that $109 for a day for each person in the family at a theme park, even Walt Disney World, isn’t expensive. It is. But, again, the increase in the value of the experience has run ahead of the price of admission over the years – at least it has for me.

 

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Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the  Pastor Stephen Grant novels and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.

 

The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?

 

Keating has two new books out. Vatican Shadows: A Pastor Stephen Grant Novel is the 13ththriller/mystery in the Pastor Stephen Grant series. Get the paperback or Kindle edition at Amazon, or signed books at www.raykeatingonline.comPast Lives: A Pastor Stephen Grant Short Story is the 14th book in the series. Get the paperback or Kindle edition at Amazon, or signed book at www.raykeatingonline.com

 

You also can order his book Behind Enemy Lines: Conservative Communiques from Left-Wing New York  from Amazon or signed books  at RayKeatingOnline.com. His other recent nonfiction book is Free Trade Rocks! 10 Points on International Trade Everyone Should Know

 

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