by Ray Keating
News
DisneyBizJournal.com
April 8, 2020
When it launched the Disney+ streaming service in November, The Walt Disney Company served up expectations that it would reach 60 to 90 million subscribers by 2024. Well, it’s 2020, and it looks like that goal is going to be reached a heck of a lot sooner.
The Walt Disney Company announced on April 8 that Disney+ had surpassed 50 million paid subscribers globally.
In a statement, Kevin Mayer, chairman of Walt Disney Direct-to-Consumer & International, was quoted, “We’re truly humbled that Disney+ is resonating with millions around the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year. Great storytelling inspires and uplifts, and we are in the fortunate position of being able to deliver a vast array of great entertainment rooted in joy and optimism on Disney+.”
Within the past two weeks, Disney+ came on line for consumers in the UK, Ireland, France, Germany, Italy, Spain, Austria, Switzerland, and India.
Even with the possible impact of the coronavirus, blowing past 50 million subscribers within five months of its launch is impressive, and it’s likely that Disney+ will hit the 60 million mark before the end of this year.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of The Disney Planner 2020: The TO DO List Solution (now available at a deep discount) and the Pastor Stephen Grant novels. He can be contacted at raykeating@keatingreports.com.
No comments:
Post a Comment