by Ray Keating
August 29, 2020
So, can you wait three months to see Disney’s live-action remake of Mulan in order save $29.99?
Disney, of course, made a big splash by announcing early this month that Mulan would be skipping theaters due to COVID-19, and instead, be available to Disney+ subscribers on September 4. But Disney+ subscribers, while already paying their usual monthly subscription price, could only access Mulan for an additional $29.99.
Disney even came up with a cool name for paying extra, i.e., “Premiere Access.” This strategy generated quite the buzz around the movie industry, as well as generating more than a few complaints among customers.
But according to assorted reports today (such as here and here), Mulan will be available on Disney+ on December 4 absent the additional $29.99.
Well, this would seem to add another layer of question marks and uncertainty about this strategy. After all, how many mega-Mulan fans are out there on Disney+ who simply cannot possibly wait until December 4 to see this film? I guess we’re going to find out.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at email@example.com.
Also, get the paperback or Kindle edition of Ray Keating’s new book Behind Enemy Lines: Conservative Communiques from Left-Wing New York.