Baby Yoda to Join Macy’s 95th Annual Thanksgiving Day Parade

 by Beth Keating

News

DisneyBizJournal.com

September 10, 2021

 

Move over, Pikachu! There’s a new big-eyed creature coming to town!

 

StarWars.com has announced that Baby Yoda will be joining the line-up for this year’s Macy’s Thanksgiving Day parade in New York City.  

Image courtesy of StarWars.com

Funko and Macy’s, in collaboration with Lucasfilm, have a giant Grogu balloon in the works for the 95th Annual parade, and he is the very first Star Wars themed balloon in the celebration.  The mischievous and adorable baby is sure to wow audiences at 41-feet high, 29-feet long, and 37-feet wide!

 

The balloon is an original Funko Pop! design by Funko art director Reis O’Brien, and there will, of course, be corresponding limited edition merch for sale that will commemorate the Grogu-inspired balloon. Some of the merchandise will be available at Funko.com, while others will be featured at Macy’s Herald Square location in New York City.

Image courtesy of StarWars.com

 

“This is the way” you can watch Grogu, as well as all the other beloved balloon characters, as they travel to Herald Square on Thanksgiving: The broadcast airs on NBC on Thursday, November 25th from 9AM to 12PM in all time zones.  

 

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Beth Keating is a regular contributor to DisneyBizJournal.

 

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The Mandalorian’s Baby Yoda: Merch on the Way

by Ray Keating

News

DisneyBizJournal.com

November 21, 2019

Fans have decided that the hit character from “The Mandalorian” should be called “Baby Yoda” – though Disney uses the name “The Child.” And according to a CNBC report, “Baby Yoda” merch is on the way! 

Source: CNBC

CNBC offered two big points:

• “Apparel and accessories featuring the yet unnamed creature will soon be available through Amazon, Zazzle, Target, Kohl’s, Macy’s, Hot Topic and Box Lunch, a person familiar with the company plans said. These items could arrive as early as Friday.”

• “Other products will also arrive at the Disney Store, ShopDisney and at the Disney Parks before the holidays. In addition, presales for toys and plush will be available in the coming weeks. It is uncertain when that merchandise will be shipped.”

Jon Favreau and his team behind “The Mandalorian” achieved an incredible feat in our Internet culture by keeping “Baby Yoda” a secret. And now Disney’s product and marketing machine kicks in with “Baby Yoda” merch.

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at  raykeating@keatingreports.com.