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Thursday, November 21, 2019

The Mandalorian’s Baby Yoda: Merch on the Way

by Ray Keating
November 21, 2019

Fans have decided that the hit character from “The Mandalorian” should be called “Baby Yoda” – though Disney uses the name “The Child.” And according to a CNBC report, “Baby Yoda” merch is on the way! 

Source: CNBC

CNBC offered two big points:

• “Apparel and accessories featuring the yet unnamed creature will soon be available through Amazon, Zazzle, Target, Kohl’s, Macy’s, Hot Topic and Box Lunch, a person familiar with the company plans said. These items could arrive as early as Friday.”

• “Other products will also arrive at the Disney Store, ShopDisney and at the Disney Parks before the holidays. In addition, presales for toys and plush will be available in the coming weeks. It is uncertain when that merchandise will be shipped.”

Jon Favreau and his team behind “The Mandalorian” achieved an incredible feat in our Internet culture by keeping “Baby Yoda” a secret. And now Disney’s product and marketing machine kicks in with “Baby Yoda” merch.

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at  raykeating@keatingreports.com.

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