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Friday, August 23, 2019

No End to Avengers: Endgame – In Terms of Revenue?

by Ray Keating
August 23, 2019

Is there no end to the robust revenue stream for Disney from Avengers: Endgame? Well, at least, not right now.

In July, Endgamefinally pushed ahead of Avatar in terms of its all-time box office take. In nominal terms, Avengers: Endgame now ranks as number one in terms of total box office revenue – at least in nominal terms. (See DisneyBizJournal’s analysis here.)

But there’s more revenue streaming in, as MediaPlayNews.com is reporting on Endgame’s phenomenal debut on Blu-ray and DVD. The site reported: “At retail, Avengers: Endgame sold more copies than the combined total of the rest of the top 20 by a more-than 3-to-1 margin, and the top 50 by more than 2-to-1.”

My reaction: Wow.

Check out the full story here.

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at  raykeating@keatingreports.com.

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