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Tuesday, July 23, 2019

Avengers: Endgame Becomes All-Time Box Office Champ ... Well, Not Really

by Ray Keating
July 23, 2019

It’s been widely reported that Avengers: Endgame has moved ahead of Avatar to become the all-time box-office hero. The superhero movie fan in me certainly loves this. Toss in the fact that I found Avatar to be an annoying movie, and I’m even more pleased.

However, the economist in me knows that this isn’t really the case. After all, the widely quoted box-office numbers on Endgame and Avatar– specifically, according to BoxOfficeMojo.com, Endgame earning $2,790,591,417 with Avatar at $2,789,679,794 – are not adjusted for inflation.

Avatarwas released in 2009. So, adjusting for inflation, it’s real, or inflation-adjusted, box-office take comes into at approximately $3.3 billion in current dollars.

So, sorry, Endgame still trails Avatar. But Avatar was never the tops at the box office anyway. 

The box-office king remains Gone with the Wind, which earned $402,352,579with a December 1939 release, again, according to BoxOfficeMojo.com. That take translates into $7.27 billion in current dollars.

Sorry to the Avengers, but it’s Gone with the Wind as the big box-office winner.

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at  raykeating@keatingreports.com.

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