by Ray Keating
Analysis
DisneyBizJournal.com
July 15, 2019
Disney announced today that its new Walt Disney World transportation system – the Disney Skyliner – will open on September 29th.
The Skyliner gondolas will fly guests from Disney’s Hollywood Studios and Epcot to four resorts – Disney’s Art of Animation Resort, Disney’s Pop Century Resort, Disney’s Caribbean Beach Resort and the new Disney’s Riviera Resorts, which is scheduled to open its doors December 2019.
The Skyliner looks like it will become an essential WDW experience in itself, with wonderful views on what presumably will be a relaxing journey. Plus, there will the fun of the cabins featuring graphics of Disney characters, movies and attractions.
Full credit to Disney, in a sense, in turning lemons into lemonade. That is, moving guests around the sprawling Walt Disney World complex and its various hotels ranks as a massive logistical and cost challenge. But true to form, Disney takes this seemingly mundane experience and transforms it into part of the Walt Disney World experience. No doubt, there will be guests staying at other hotels longing for a gondola flight.
In many ways, this is what Disney does so well, and other businesses should take note. No matter what the industry, is there downtime – whether standing in lines or riding from Point A to Point B – that can be transformed from a drudgery for your customers into a positive experience? Taking cues or lessons from Disney makes sense.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at raykeating@keatingreports.com.
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