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Sunday, October 20, 2019

Disney Synergy: Star Wars and Monday Night Football

by Ray Keating
October 20, 2019

“Synergy” is a term tossed around a great deal in the business world. It simply means that the combined efforts of two or more individuals or organizations can produce more than each would separately. Therefore, “synergy” is almost always referenced when two businesses merge.

Synergy is big with Disney, and it will be on display on Monday night, October 21st. How so?

During halftime of ESPN’s Monday Night Football, the final trailer for Star Wars: The Rise of Skywalker will be released, after which fans will be able to start purchasing tickets to see this ninth and final installment in the Star Wars Skywalker saga. The movie opens on December 20th.

Of course, Disney owns ESPN and it owns Star Wars. Yes, synergy is strong with this firm.

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at  raykeating@keatingreports.com.

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