by Ray Keating
December 29, 2019
Netflix has built up a U.S. subscriber base of 60.6 million. Then along comes Disney+ in mid-November.
According to a report from Cowen & Co., Disney has picked up 24 million subscribers, including some free year-long subscriptions, such as via Verizon. Cowen estimated that 8 million of Disney+ subscribers are getting the service via free offers.
Interestingly, Cowen also estimated that six percent of Netflix subscribers that signed up for Disney+ wound up dropping Netflix – equating to 1 million switched subscriptions.
Netflix, again, has 60.6 million U.S. subscribers, and 158 million globally. Disney has stated that its expects to have 60 million to 90 million global subscribers by the end of 2024. As DisneyBizJournal has said before, we don’t expect that Disney will reach 60 million subscribers before the end of 2024.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of The Disney Planner 2020: The TO DO List Solutionand the Pastor Stephen Grant novels. He can be contacted at email@example.com.