by Ray Keating
April 23, 2021
Few businesses grasp the importance of their reputation like The Walt Disney Company. While no one has to agree with every decision made by Disney, or any other enterprise, it’s hard to miss the importance placed on the Disney brand and reputation with nearly every decision the company makes.
So, it wasn’t exactly surprising to see that Disney ranked eighth best in terms of its corporate reputation, according to the recently released 2021 edition of The RepTrak Company’s “Global RepTrak 100” report. RepTrak publishes its top 100 ranking “based on 68,577 respondents collected globally across the 15 largest economies through online surveys.”
Disney’s reputation was classified as “strong.” RepTrak explained: “Over the past decade, The Walt Disney Company has consistently ranked in the Top 10 most reputable companies - one of only two companies to do so. In 2021, The Walt Disney Company is the only Media & Entertainment company within the Top 10. Disney is also one out of only two companies among the Top 10 to receive an ‘Excellent’ Reputation Score when it comes to its Financial Performance.”
The top 10 companies were: 1) LEGO Group, 2) Rolex, 3) Ferrari, 4) The Bosch Group, 5) Harley-Davidson, 6) Canon, 7) Adidas, 8) The Walt Disney Company, 9) Microsoft, and 10) Sony.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at email@example.com.
The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?
Keating has two new books out. Vatican Shadows: A Pastor Stephen Grant Novel is the 13ththriller/mystery in the Pastor Stephen Grant series. Get the paperback or Kindle edition at Amazon, or signed books at www.raykeatingonline.com. Past Lives: A Pastor Stephen Grant Short Story is the 14th book in the series. Get the paperback or Kindle edition at Amazon, or signed book at www.raykeatingonline.com. And pre-order the 15th book in the series What’s Lost? A Pastor Stephen Grant Short Story.
You also can order his book Behind Enemy Lines: Conservative Communiques from Left-Wing New York from Amazon or signed books at RayKeatingOnline.com. His other recent nonfiction book is Free Trade Rocks! 10 Points on International Trade Everyone Should Know.
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