Welcome to DisneyBizJournal.com - News, Analysis and Reviews of the Disney Entertainment Business!

Brought to fans, investors, entrepreneurs, executives, teachers, professors, and students by columnist, economist, novelist, reviewer, podcaster, business reporter and speaker Ray Keating

Monday, April 29, 2019

“Avengers: Endgame” by the Numbers

by Ray Keating
Analysis
DisneyBizJournal.com
April 29, 2019

Avengers: Endgame ranks as the superhero of superhero movies. (See the DisneyBizJournal spoiler-free review here.) In fact, at the box office, it could turn out to be the superhero of all movies. That’s what the numbers – indeed, pretty much all of the numbers – are telling us. 


Consider the following bits of data about the film:

• Avengers: Endgame is the 22ndmovie in the Marvel Cinematic Universe stretching back to 2008.

• Topping an estimated $350 million, Endgame has set the record for opening weekend domestic (i.e., North America) box office.

• The international opening weekend box office estimate of roughly $860 million is another record for Endgame.

• Therefore, the grand total opening weekend estimate of more than $1.2 billion, again, is the all-time record.

• According to Deadline.com, Disney spent an estimated $475 million to make and market Endgame.

• The Observer.com reports: “With Endgame, the Marvel Cinematic Universe has now seen 12 of its 22 entries (so 54 percent of them) open to at least $100 million domestic, an unfathomable rate of blockbuster consistency. Additionally, Endgame is the fourth film of the MCU’s past five entries to cross $1 billion worldwide and its eighth overall. Thirty-six percent of MCU movies have grossed in the 10 digits, and when Endgame concludes its run, Disney will boast 12 of the 20 highest-grossing films of all time.”

• Over at Rottentomatoes.comAvengers: Endgame has earned a 95% score among critics, and 92% among audiences.

• The latest tally from BoxOfficeMojo.com puts the total box office tally for all 22 MCU films at $19.8 billion ... and counting.

• TheWrap.com has noted that Endgame has broken 144 box office records, with the counting still proceeding.

Finally, Avatar was released in December 2009, and it earned $2.78 billion at the worldwide box office. In nominal dollars, that’s the record. Can Avengers: Endgame become the new number one? I think so in part because many people disliked the Avatar story but went to see it anyway for the breakthrough special effects. In contrast, the Avengers is a group of superheroes that most everyone can get behind, and Endgame is a great tale. I’m looking for Endgame to top $3 billion.

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels, with three books - Reagan Country: A Pastor Stephen Grant NovelHeroes and Villains: A Pastor Stephen Grant Short Story and Shifting Sands: A Pastor Stephen Grant Short Story published in 2018. In addition, the second edition of Warrior Monk: A Pastor Stephen Grant Novel was published in January 2019. He can be contacted at  raykeating@keatingreports.com.

No comments:

Post a Comment