by Ray Keating
April 28, 2019
DisneyBizJournal.com Movie Rating: 5 stars out of 5
DisneyBizJournal.com Box Office Rating: $$$$ out of $$$$
Avengers: Endgame serves up an emotional wallop that more than justifies it blowing up opening weekend box office records.
At the box office, Endgame is expected to rake in more than $350 million at the North American box office during its opening weekend, and hit $1.2 billion globally. Look out Avatar. I’m betting this movie will eventually become the all-time box office winner - though in nominal dollars.
But is Avengers: Endgame worthy of such breathtaking box office numbers? The answer is a resounding "Yes!"
Endgame is not a perfect movie - nothing is perfect. It suffers from a few inconsistencies story-wise. But these are minor points given what has been accomplished.
Here are my top 5 spoiler-free points as to why this might be the best superhero movie of all-time, or at least landing in the top 3.
First, Endgame amounts to a smooth, exciting continuation of Avengers: Infinity War. The directors, the Russo brothers – Anthony and Joe – essentially have given movie-goers a combined, near-six-hour film with several engrossing chapters. There were some concerns that the just-over-three-hour runtime for Endgame would test bladders across the nation. That really shouldn't be an issue as this is an immersive three hours that will suppress most calls by nature.
Second, Endgame provides multiple emotional wallops. Without saying anything more, even a casual watcher of Marvel Cinematic Universe films will shed a tear at times, while during other moments fight off the urge to stand up and cheer.
Third, the Marvel humor that many fans appreciate is present, but it only complements or is subservient to the larger drama and action. Full credit to the Russo brothers, once again, for using humor in a balanced way.
Fourth, Marvel movie fans will go into the theater with a full set of expectations, as did I. They should expect, though, to be surprised, perhaps several times, along the way.
Fifth, with decisions regarding various characters, the Russo brothers also have served up plenty of fodder for fanboys and fangirls to argue about for years to come. That's a good thing for a superhero movie. It also happens to be good for the box office, as Avengers: Endgame lends itself to seeing it multiple times in the theater. I know I`ll be heading back to catch some things that I no doubt missed the first time around, and to ponder some of the choices made by the storytellers in this truly marvelous film.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels, with three books - Reagan Country: A Pastor Stephen Grant Novel, Heroes and Villains: A Pastor Stephen Grant Short Story and Shifting Sands: A Pastor Stephen Grant Short Story –published in 2018. In addition, the second edition of Warrior Monk: A Pastor Stephen Grant Novel was published in January 2019. He can be contacted at email@example.com.