by Ray Keating
DisneyBizJournal.com
June 28, 2019
Dear Bob,
With your company’s new streaming service, Disney+, coming soon, you need to seriously consider offering a few “channels” on this service that simply present live streaming views from each of the Disney theme parks. Trust me, Disney fans would love this.
I don’t know about you, but like many people, I always seem to have something “playing” on the television or on the computer in the background during my day – whether I’m working in the office, writing the next book on my laptop, or just getting some things done around the house. For me, often times, my get-things-done background (as I like to call it) will consist of either a baseball game, news and talking heads via CNBC, music, a podcast, beach views and sounds, or even a television show or movie that helps to spark a certain feeling. I listen as I’m doing something else, and along the way, I’ll occasionally and momentarily turn my full attention to this background stream. And then I get back to the task at hand.
Think about this for Disney fans. As they work, take care of the family, enjoy a hobby, or do some chores, how many would love to be able to flip on a livestream from a Disney theme park in the background during their day? They could enjoy the views and many sounds of the parks – such as music, crowd murmurings, and ride noises – while going about their business.
Rather than having hosts chatting about anything, the park views and sounds do the talking, with perhaps a bar on the side or across the bottom of the screen serving up information about Disney, and offering all kinds of great deals on Disney merchandise, trips, et al.
Such livestreaming from the Disney parks (and resorts?) wouldn’t replace visiting the parks, obviously, but rather provide another reminder as to why one wants to visit the parks. As for costs, it’s hard to think of a bigger bang for the buck in terms of setting up a few, permanent camera spots around each park that would simply provide the streaming feeds – again, no need for a team of talking heads and accompanying production costs. We’re simply talking a few tech-savvy/creative folks to make sure the streams proceed as planned.
This would act as another enticement for people to subscribe to Disney+, and at a minimal additional cost for the company. As Disney’s CEO, you should love this idea, Bob.
Thanks for the consideration, and have a magical day!
Sincerely,
Ray Keating
DisneyBizJournal.com
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels. He can be contacted at raykeating@keatingreports.com.
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