by Ray Keating
July 12, 2021
The Walt Disney Company announced today that Black Widow debuted over the weekend to the tune of $218 million. Disney noted that the film had “the largest domestic box office opening since the pandemic began and the largest domestic opening weekend since Star Wars Episode IX: The Rise of Skywalker in December 2019.”
Most interesting is the breakdown supplied by Disney, that is, “$80 million in domestic box office, $78 million in international box office and over $60 million in Disney+ Premier Access consumer spend globally.”
This is the first time that Disney has released numbers from its Disney+ Premier Access option. With the Premier Access priced at $29.99 (in addition to the Disney+ subscription), that means 2 million of the 103 million Disney+ subscribers paid to watch Black Widow. The $60 million from Disney+ subscribers accounted for nearly 28 percent of the total box-office take announced by Disney.
Unfortunately, there’s nothing to compare the Disney+ Black Widow revenues to since this is the first time that Disney has announced Premier Access revenues. There was no word regarding Mulan, Raya and the Last Dragon and Cruella. And no one knows if the company will continue to make such announcements in the future.
Obviously, though, Disney must have been very pleased with the Premier Access performance of Black Widow … and/or disappointed with previous efforts.
Ray Keating is the editor, publisher and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant novels and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at email@example.com.
The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?
Keating has three new books out. Vatican Shadows: A Pastor Stephen Grant Novel is the 13ththriller/mystery in the Pastor Stephen Grant series. Get the paperback or Kindle edition at Amazon, or signed books at www.raykeatingonline.com. Past Lives: A Pastor Stephen Grant Short Story is the 14th book in the series. Again, get the paperback or Kindle edition at Amazon, or signed book at www.raykeatingonline.com. And order the 15th book in the series What’s Lost? A Pastor Stephen Grant Short Story – grab it at Amazon.com or signed editions at www.raykeatingonline.com.
You also can order his book Behind Enemy Lines: Conservative Communiques from Left-Wing New York from Amazon or signed books at RayKeatingOnline.com. His other recent nonfiction book is Free Trade Rocks! 10 Points on International Trade Everyone Should Know.
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