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Wednesday, November 24, 2021

Disneyland California Stops Sales of “Believe” Key

 by Beth Keating



November 24, 2021


With Thanksgiving crowds pouring into Disney parks on both coasts, and the Christmas holiday vacationers still to come, Disney has begun restricting sales of its annual pass programs.  On Sunday evening, they suspended sales of 3 of the 4 tiers of their Disney World passes, with only the lowest tier, the Pixie Dust pass, remaining available for Florida residents.  

Today (Wednesday, November 24), Disneyland (California) stopped selling its Believe Key, the second-highest tier of its Magic Key annual passholder program. Disney ceased sales of the top tier “Dream” Key option in October. The two lowest levels of the pass, the Enchant and Imagine Keys, remain available, however the Imagine Key is only available to Southern California residents.


According to KTLA in Los Angeles, Disneyland officials said, “Due to the popularity of the new Magic Key program and in order to deliver a great guest experience for all guests, the Believe Key is sold out at this time. The Enchant Key and Imagine Key – the other Magic Key types – remain on sale at this time. All Magic Key holders, including current Dream and Believe Key holders, will continue to have access to Magic Key holder benefits, such as the Magic Key terrace, specialty merchandise, select discounts, an upcoming Magic Key holder month, and many more special experiences, some announced and others yet to be announced.”


Disneyland’s Magic Key passes were priced at $1,399 for the Dream Key; $949 for the Believe Key; $649 for the Enchant Key; and $399 for the Imagine Key.  Each key offers a varying range of blockout dates, parking options, and park reservation allotments.




Beth Keating is a regular contributor to DisneyBizJournal.


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