by Beth Keating
News
DisneyBizJournal.com
March 21, 2021
Disney World may be getting all the attention right now as it prepares for its big 50th Anniversary celebration, but Shanghai Disney is having a celebration of its own this year. The Chinese park is turning 5, and will be celebrating the “Year of Magical Surprises!”
Remember Disney’s big “Year of a Million Dreams” promotion (which technically ended up lasting more than a year, from October 2006 to December 2008)? Think in similar terms for the Shanghai festivities. Beginning April 8, guests to the parks can win everything from digital character autographs, to dining rewards, to special VIP access for shows, to exclusive experiences.
Mickey, Minnie, Duffy the Bear and their friends will have special birthday outfits to show off, and many rarely seen characters will put in appearances. A giant birthday cake float will lead Mickey’s Storybook Express pre-parade, while the parade itself gets a birthday overlay. Mickey Avenue will even be dressed in sparkling decorations for the party, and new soundtracks will debut.
When they enter the park, visitors will be able to "Tap for a Magical Surprise" on a link on the Shanghai Disney app. They will then be entered into a digital “lucky draw,” and they might find themselves gifted with something special.
Joe Schott, President and General Manager of Shanghai Disney Resort, said there will be “surprises waiting around every corner!”
Additional fun is in store with the "Surprise Squad" of cast members who will randomly select Shanghai guests to attend one of four daily performances of the Disney Surprise! Show on Tomorrowland’s Pepsi E-stage. Opportunities to win special birthday goodies await at the show, where attendees can spin the "Disney Surprise Wheel" for even more prizes, including “a 37-inch StellaLou Plush, a dining experience at the Royal Banquet Hall, hotel stays, park tickets, Annual Passes and much more.”
The grand prize at the Disney Surprise! Show, though, is that one lucky park guest will be selected as "Magical Star of the Day," and with three of their friends or family members, they will be presented with a “Golden Key” that will grant access to Mickey’s Magical Star Lounge in the park's exclusive Club 33 for VIP treatment.
Shanghai Disney will wrap up their daily celebrations by entertaining party-goers with “Illuminate! A Nighttime Celebration,” which will play on the Enchanted Storybook Castle, the world’s largest and tallest Disney castle.
Shanghai will also offer more than 200 limited edition “5th Birthday” themed merchandise, and new snacks and anniversary menu items will be featured, including beverages in surprise sippers and souvenir popcorn buckets.
Interested in attending the big birthday celebration? More information can be found on the Shanghai Disneyland website.
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Beth Keating is a regular contributor to DisneyBizJournal.
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