Review/Analysis
DisneyBizJournal.com
July 17, 2018
DisneyBizJournal.com Movie Rating: 4
stars out of 5
DisneyBizJournal.com Box Office
Rating: $$$ out of $$$$
Ant-Man
and the Wasp is about fun.
It serves up fun for moviegoers, and it appears that it will offer a fun return
for the Walt Disney Company.
This second Ant-Man movie sees the
return of the likeable Paul Rudd playing the likeable Scott Lang/Ant-Man. He is
struggling with the fallout from the decision he made to help Captain America
in Captain America: Civil War. There
have been consequences not just for himself, but for his daughter and everyone
else in his life. That includes Hope Van Dyne/The Wasp, played with a certain sparkle
by Evangeline Lilly, and her father,
Dr. Hank Pym (Michael Douglas). Michael Peña as Luis – Scott’s
friend and a wellspring of humor and laughs – also is affected.
This
superhero movie revolves around Scott avoiding the FBI while trying to help
Hope and Hank in their quest to find the long lost Janet Van Dyne – Hank’s wife
and Hope’s mother. But the enjoyable action and humor that runs throughout this
movie serve a story focused on family. Even the villains turn out to be
somewhat sympathetic, with the role of family coming into play with them as
well.
For
many of us who grew up with superheroes, it’s pretty easy to become invested in
the characters on the big screen. But Ant-Man
and the Wasp makes no such assumptions about its audience. We care about
Scott, Hope, Hank and others by coming to know them through the filmmakers’
storytelling. That was the case in Ant-Man,
and even more so in Ant-Man and the Wasp.
On the box office front, it’s widely
reported that production costs for the movie came in at $130 million. But then
there’s the nebulous “marketing and other costs,” which no one in Hollywood
seems willing to report in concrete terms. A general, back-of-the-envelope
guess-timate is to use at least half of the production budget as a proxy. So,
if we estimate total costs for Ant-Man
and the Wasp topping $200 million, then the movie is pointing to a tidy
profit with the latest global box office take already coming in at $284 million,
according to BoxOfficeMojo.com, while still waiting on a good chunk of
international numbers.
The Ant-Man movies are Marvel’s big
little movies. With a similar budget as the second film, 2015’s Ant-Man earned $519 million in ticket
revenues. That movie was a fun (there’s that word again) superhero heist story.
Disney’s Marvel certainly is on a
roll. Indeed, it’s had three hits this year alone with Black Panther, Avenger: Infinity
War and now Ant-man and the Wasp.
Crazy, right? While those three films obviously fall into the superhero/comic
book genre, they still are very different movies – from both storytelling and
business perspectives. The Ant-Man films make clear that a studio doesn’t need
to break the bank to serve up a quality superhero movie. It just takes
appealing characters and a solid story. Hmmm, go figure.
Ray Keating is the editor, publisher
and economist for DisneyBizJournal.com, and author of the Pastor Stephen Grant
novels, with the two latest books being Reagan Country: A Pastor Stephen Grant Novel and Heroes and Villains: A Pastor Stephen Grant Short
Story. He can be
contacted at raykeating@keatingreports.com.
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