by Beth Keating
February 7, 2021
Disney Parks Blog has popped the air out of NFL fans’ footballs – there will not be a Super Bowl LV parade at Disney this year. It’s a pity, too, because the Chiefs and Buccaneers would be just a short car ride away in Tampa, Florida, for this year’s gridiron contest.
In previous years, the MVP and his victorious teammates were invited to Disney’s Parks to be celebrated with a parade down Main Street U.S.A. This year, though, COVID has put a damper on the festivities, as “parades” aren’t happening in Disney right now as a way to keep people socially distant.
No worries, though. The iconic commercial featuring the Super Bowl’s star player chanting, “I’m Going to Disney World!” will continue. The tradition started back in 1987 with New York Giants quarterback Phil Simms (who actually proclaimed, “I’m Going to Disneyland!” since the Super Bowl was in Pasadena, California, that year).
The idea for the commercial originated with Disney CEO Michael Eisner’s wife, Jane, and you can see the whole story, “The Super Bowl, Michael Eisner’s Wife, and the Winner’s Parade at Disney World,” in last year’s DisneyBizJournal’s Super Bowl news.
Expect to see the “I’m Going to Disney World!” commercial right after the game. (You can also “catch” it on Disney’s social media sites.)
Beth Keating is a regular contributor to DisneyBizJournal.
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